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You will notice that nearly all of these Italian restaurants have names that begin with Del (Della, Di etc.). Trattoria must be implied. Here are some nice examples:
Del Buon Gusto
Del Cavalieri
Della Colomba
Della Corona di Fiori
Della Sirena
Dell'Ancora d'Argento
Here is the link to the book (go straight to page 68):
Manuale del forestiero in Napoli
Restaurant names are followed by the names of Neapolitan cafes.
Another way to come up with a suitable name is to simply look at the map of Italy. There is a world of difference between trying to pronounce Italian names vs. French names. I would recommend not to pick a location name for a French restaurant. However, Italian names are usually easy to pronounce.
See also:
Italian phrases, sayings and mottos used in heraldry
Italian, please! -- Italian language, customs, culture and Italy's impact on civilization